If you have a website you’re aware of the importance of having a SEO strategy for your site, but SEO is a complex science that is constantly evolving. The factors considered by Google to classify and organize the billions of web pages are numerous (more than 200 factors) so it is essential to concentrate on key indicators to improve your SEO. Below is a list of 7 key SEO indicators to optimize your website.
Your Site Speed
The time to load one webpage of your website (especially the home page) is a determining factor for Google and the other search engines. Few elements can be mentioned to improve your site speed:
The weight of the page in question (first thing you should like are the images)
The server response time and the hosting location
The number of simultaneous requests to the server
Different tags are on your page
The structure of the code of your page
Like many other factors that we will study in this article, everything on your site must be optimized for a better user experience. In our case, 40% of visitors leave a website that puts more than 3 seconds to load. This can therefore lead to a higher bounce rate and a lower level of engagement on the site. The impact on your SEO ranking will therefore quickly improve, especially if you improve both the desktop and the mobile loading speed.
Think with Google is a tool provided by Google to test your site speed and its mobile friendliness. Google PageSpeed Insights will give your website a grade from 1 to 100 for both the desktop and the mobile version of your website.
A backlink is any link from an external site pointing to a page on your site.
It’s undeniable that the number of backlinks is an essential part of the SEO of a site, however the quality of these links is an increasingly important concept in the eyes of Google. The overall assessment of the quality of your site backlinks is essential and refers to “link profile”.
Indeed, having many good quality links to Google demonstrates legitimacy of your site, showing that it’s useful and therefore worthy of the highest steps of the podium. A site can have thousands of backlinks, but with a large share of spam-links therefore its “link profile” will be weak. On the contrary, if a site has only a handful of quality backlinks (from sites with high reputation, high traffic and a strong engagement rate), then its link profile will be strong.
Despite the high importance of this factor alone is not sufficient to ensure a good SEO for your site.
Open Site Explorer: The tool developed by the company Moz will allow you to explore and judge the quality of different backlinks pointing to your site.
The Social Health of Your Website
The number of social interactions (likes, shares or other) with various social networks reflects the social health of your site. This factor is one of the “new” very important factor. Google was already taking it into account a few years ago but its importance among the ranking is growing and is actually the fastest growing indicator among all Google’s key factors.
To analyze the level of interaction, no need to use a specific tool. Just have a look to how your company is doing on social networks :
Likes on Facebook
Followers on Twitter
Followers on Google+
Subscribers on Youtube
You can also use Google analytics to see the impact of your social activity on the traffic of your website.
The Bounce Rate
The bounce rate is, according to Google, the “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.”
A site with a high bounce rate often reflects a poor user experience or a poor content and may harm your organic SEO. Indeed, Google may consider that your visitors do not find what they want on your site. That is why a website that has a high bounce rate may have difficulty winning the first places.
Indeed, nobody enjoys clicking three different search results before finding what they were looking for. We call it pogo-sticking. his type of pogo-sticking occurs when a website ranks highly but fails to satisfy the needs of people using that search term. If this becomes a common occurrence on your landing pages, Google and other search engines will come to the conclusion that your page is ranking for the term erroneously and your rankings will drop.
It all depends on the nature of your website, the type of pages and how your visitors arrived to your website, but the overall bounce rate of a site can be considered correct around 40%
By using Google Analytics, you can also find information about your bounce rate within many sections. To gain visibility in the average bounce rate of your site, go to> Acquire> Overview:
This indicator was developed by the company Moz (that we strongly recommend by the way). It works as a comparative indicator allowing you to have an overview of the importance and power of your website in terms of SEO. The Moz tool gives you a score from 0 to 100, with 100 being the maximum rating and the goal to achieve. However over 90 is already rare performance demonstrating that your site has exceptional SEO performance.
The Domain Authority is somehow replacing the deceased “PageRank”, which you may have heard somewhere in the past, and it turns out to be one of the most reliable indicators to judge the quality of a website SEO. Indeed, a high Domain Authority will ensure you that your website is ranked well in search results pages, with all that this implies in terms of traffic for your site.
Open Site Explorer: The tool proposed by Moz lets you vote Note Domain Authority and will provide ways to continuously increase your score.
The last of these indicators to monitor SEO is obviously the volume of organic traffic to your site, also known as natural traffic. It means the number of visitors that came to your site following non paid links from search engines, unlike advertising links. This speaks to the quality of your site in terms of SEO because that is the objective number 1 of all this work: generate maximum free traffic and qualified on your website!
Google Analytics: Go to:> Acquisition> All Traffic> Channels> Organic Search
While Google is increasingly reluctant to tell you the keywords that generate natural traffic to your site (see: Not provided), the share of natural traffic to your site remains an essential indicator. Note that it is also interesting to identify which pages your visitors arrive (landing pages) to identify your key pages in terms of SEO and those that “can do better”. By looking at these webpages and trying to analyze their keywords, you may find the keywords for which you rank well.
Follow these 6 SEO Indicators, but mostly act!
These 6 key indicators allow you to have better visibility of your site’s performance in terms of SEO. Integrating these data into a dashboard can be a good solution for effective monitoring. You should be aware of different signals such as:
~ A decrease in the number of interactions with social networks
~ A page that takes too long to load
~ An increase in the bounce rate on a particular page
Remember that this list is not exhaustive, but it seems to us essential to effectively monitor these indicators. In your opinion, would there be additional factors to monitor?