Using B2B Sales Tactics To Plan My Wedding

sales tactics
Wedding planning and sales tactics
FIRST CAME THE PROPOSAL, SECOND CAME THE WEDDING PLANNING

It was a humid Father’s Day this year and I was already nervously sweating in anticipation of getting down on one knee and asking my long-time girlfriend to spend the rest of her life with me. Luckily she said “Yes” and obviously the next few weeks were blissful and then it hit me – I HAVE TO (HELP) PLAN A WEDDING!

For anyone that’s gone through planning a wedding you know that it can feel like a second job. Additionally, while working in a growing startup I was already juggling a lot. That when it came to me! Why not use my work tech stack/B2B sales tactics for my new wedding “venture?” Here are a few examples of the tactics that made it easier to planning the “Big Day.”

THE 7 TACTICS FROM B2B SALES ESSENTIAL TO PLANNING A WEDDING 
  1. Automated Email Campaigns to follow up with vendors: Caterers, Photographers, Venue, Rentals, Florists, etc.
  2. Tracking emails – if I noticed that a vendor was opening and re-opening an email I assumed they had a questions or was confused about something. So I would pick up the phone and call them to check in.
  3. Calendar invites for my fiancee and I to discuss the wedding. Before these set meetings the wedding was consuming all of our free time. They also helped us create a timeline for planning, thus creating milestones for all the things that needed to be done.
  4. Google Docs + Sheets – I shared the docs with our families so they could see the progress we are making. It also allowed my future parent-in-laws a minute by minute update on the cost of the wedding.
  5. Wunderlist – used it for the guest list and song list.
  6. Splahthat.com – Used for engagement party and wedding shower.
  7. Zola.com – the best registry platform a couple could ask for in the world. (I mention them because I would not have found them, however they are a client so it was a win win!)

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